Anaheim Town Square Honorary Mayor

December 20, 2011

Your Reserved Parking Space Awaits!

Anaheim, CA (December 20, 2011) — Remember how fortunate you feel when you find a close-in parking space at a busy shopping center? Anaheim Town Square's most frequent shopper will receive a reserved parking space as a special holiday gift in December.

Anaheim Town Square, located at 2180 East Lincoln Avenue in Anaheim, will announce the center's FIRST Foursquare Honorary Mayor in December. The program will continue each month, as the shopper who checks-in on Foursquare most often during the previous month, receives the Honorary Mayor title and privileges, most notably a close-in, reserved parking space.

"Loyalty programs with punch cards are passe. We are looking for new and exciting ways to entice loyal shoppers and engage them through gamification.* Foursquare's platform is the perfect way to do just that" said the COO of NewMark Merrill Companies.

The shopping center is using Foursquare, a popular social media program, to track its most frequent shoppers. Foursquare is a free smart phone application that allows users to "check-in" at locations, particularly shopping centers, they visit. As they check-in, shoppers will receive special merchant offers and learn about the latest events at the center.

From a business perspective, Foursquare offers Anaheim Town Square an opportunity to communicate with loyal consumers and honor one of them with the title of Honorary Anaheim Town Square Mayor with a reserved close-in parking space. Shoppers are encouraged to visit the center frequently and check-in often to have the opportunity to become the Anaheim Town Square Honorary Mayor. Each Honorary Mayor will retain the title until another customer has more Foursquare check-ins during the previous month.

Foursquare Honorary Mayor Program/ADD ONE
The Foursquare Honorary Mayor promotion at Anaheim Town Square is the shopping center's way of giving back to loyal customers for their support. The shopping center will send a message to the first selected Honorary Mayor in December, 2011.

Danielle Bovard, Anaheim Town Square Marketing Coordinator said, "While Anaheim Town Square will continue to provide a fun and interactive Facebook and Twitter experience for our followers online, the shopping center looks forward to Foursquare as an opportunity to add another dimension to our communication with loyal customers." For more information about the Foursquare Honorary Mayor promotion at Anaheim Town Square, call 714.956.3411 or visit Follow Anaheim Town Square on the following social networking platforms to learn about specials, coupons, deals, and news:

Anaheim Town Square is professionally managed by NewMark Merrill Companies, LLC, which is owned by President and Chief Executive Officer, Sandy Sigal. With a portfolio of more than 67 shopping centers that the company owns or manages, NewMark Merrill Companies has the unique ability to draw from more than 130 years of combined experience to provide a higher level of property management, development and asset management services for its clients. NewMark Merrill Companies has ranked among the top 9 Largest Property Management Firms and Top 10 Largest Commercial Real Estate Developers from 2007-2011 by the LA Business Journal. The Company was recently named the #1 Fastest Growing Private Company in the San Fernando Valley by the Los Angeles Business Journal. In addition to Woodland Hills, regional offices are located in Orange County, Ventura County, San Francisco, San Diego County, Colorado, and Illinois. The company currently owns and/or operates 67 shopping centers in three different states representing close to ten million square feet and more than $1 billion in value. The Company owns LandMark Retail Group, a developer for CVS Pharmacy that is currently developing new stores throughout California. For more information about NewMark Merrill Companies please visit